Providing photographic services of any kind requires one primary and indisputable action… letting people know who you are, where you are, and what you do. Therefore, if you want to increase your business, then you simply need to increase the number of people who know about you.
Many people expect that having a website will do all the selling for them, and they spend considerable time and money trying to get their website listed on page one of search engines. This is an admirable achievement if you can do it, but the results are still dependant on people searching for those carefully crafted keywords and phrases. However, not everyone who may be interested in your services, will be looking for you on-line.
Relying on a website and search engines is a big mistake, especially when search engines can change their algorithm at any time which can instantly move your website off the top spot. Read the rest of this entry »